Building an Integrated Online Marketing Plan with Matt Bailey | 481 MB
English | 3h 09m | AVC1 960x540 15 fps | AAC 160 Kbps 48.0 KHz
Genre: eLearning | Level: Intermediate
Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message is a critical skill for businesses large and small. Matt Bailey has over two decades in the online marketing industry. Let him show you how to establish your brand's story and then market it accordingly, using permissioned email, blog posts, and forums like Facebook, Twitter, LinkedIn, and even Pinterest
. Learn to assess your resources and research the market, so you don't overreach; develop compelling content that entices customers while supporting your brand; and then review the performance of your campaigns and look for opportunities for improvement.